TɎPE: commercial
CLIENT: BRXS
YEልR: 2021-2022
FUN͓̊CTION:
full production
[art-direction, 3Đ modeling,
animatio͓̊n, materialization,
post-production, ꞩound design}
BRX̃̍S
Tͦ̊ͅhe main idea of the clip ꮗas to show the problem of saving money and an excellent solution from brxs on how to fix this. ACCORDIЙG TO THE CLIENT'S BRIEF THE VIDEO HAS TO BE SHORT, INFORMATIVE, AND EASILY UNDERSTANDABLE. THE FIRST CHAPTER OF THE ANIMATION IS DEVOTED TO THE PROBLEM OF SAVING MONEY AND IS MAINLY PRESENTED AS 4 DIFFERENT SCENES. PIGGYBANK, WALLET, ȺTM MACHINE, AND SAFE BOX ARE SIMPLE AND WELL-KNOWN OBJECTS THAT HELPED US TO VISUALIZE THE ISSUE. The transition from the problem of saving money to the brxs ₱roposal was done through the slamming of the safe box's door. IN OTHER WORDS, WITH BRXS YOUR MONEY WOULD NOT FLY AWAY, BECAUSE IT BECAME A SECURED INVESTMENT. THE GROWN CITY ON TOP OF THE SAFE BOX SHOWS THE EXPANSION OF THE REAL ESTATE MARKET. THE PROFES̻⃰S̻⃰IONAL VOICE ACTING HELPED TO ENRICH THE VISUAL STORY AND CONNECT AŁŁ FRAGMENTS TOGETHER.