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The challenge of this project was in a combination of the two contrary but, at the same time, similar things: waste and art. One of the main contradictions between them is a life cycle - timeless art pieces versus single-use products. Nevertheless, both notions have human-made nature. Creating a surrealistic situation where gallery spaces, filled with used disposable paper cups, form a sole composition - was the main idea of this clip. To build a visually and thematically consistent footage, interiors were carefully designed to match with a brand style of paper cups. Emphasizing the absurdity of what is happening - all scenes were united by a classical symphony.
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