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We were very excited when people from Permano contacted us for the production of promo clip. The main assignment was to illustrate the 4 main properties of the product: Natural, Hydrating, Scented, and Sanitizing. Our initial idea was to show these features in the one continuing story. This way promo immediately catches the viewer's attention and keeps intriguing till the end of the video. In order to visually emphasize these 4 characteristics, every scene has a different color tone, which is set up by the color of the product. However, it was also important to maintain the hidden visual link between environments. Therefore the base for the rolling bottle is always the same and mainly presented as a porous stone block with engraved letters. Push play to follow this adventurous journey of the Permano bottle!

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