TɎPE: commercial
CLIENT: Permano
YEልR: 2021
FUN͓̊CTION:
full production
[art-direction, 3Đ modeling,
animatio͓̊n, materialization,
post-production, ꞩound design}
PERM͓̊ANO
W͓̽E WERE VERY EXCITED WHEN PEOPLE FROM PERMANO CONTACT𝙴̶D US FOR THE PRODUCTION OF PROMO CLIP. THE MAIN ASSIGNMENT WAS TO ILLUSTRATE THE 4 MAIN PROPERTIES OF THE PRODUCT: NATURAL, HYDRATING, SCENTED, AND SANITIZING. our initial idea was to show these features in the one continuing story. this way promo immediately catches the viewer's at͓̽t͓̽ention and keeps intriguing till the end of the video. IN ORDER TO VISUALLY EMPHASIZE THESE 4 CHARACTERISTICS, EVERY SCENE HAS A DIFFERENT COLOR TONE, WHICH IS S𝙴̶T UP BY THE COLOR OF THE PRODUCT. HOWEVER, it was also important to maintain the hidden visual link between environments. THEREFORE THE BASE FOR THE ROŁŁING BOTTLE IS ALWAYS THE SAME AND MAINLY PRESENTED AS A POROUS STONE BLOCK 𝚆̸ITH ENGRAVED LETTERS. PUSH PLAY TO FOLLOW THIS ȺDVENTUROUS JOURNEY OF THE PERMANO BꝊTTLE!