TɎPE: commercial
CLIENT: Tommy Hilfiger
YEልR: 2023
FUN͓̊CTION:
collaboration
[art direction, animatio͓̊n,
materialization,
post-production}
TOMMY HILFIGER
TH̴͇̟͚̔̀IS ANIMATION WAS MADE TO SHOWCASE Ồ̴̘̝UR POSSIBILITIES OF CREATING SUPERIOR C̶̤̈G̷͙͊͑ MATERIALS. Materializing objects or environments in the virtual world is always a fascinating direction in the industry for us. This part ɨs purely chasing details. The pattern of the skin, the shiness of the surface, color shades, glossiness, stitches, the structure of threads, and many, many other nuances that we took into account during the production. THE CHALLENGE IS NOT ONLY TO MAKE AN EXACT COPY OF THE REAL SHOE BUT ALSO TO MAKE IT VERY DESIRABLE FOR THE BUYERS.
THE WISH TO TASTE THE SMELL OF THE LEATHER, IMAGINE TH͓̽E TACTILE TOUCH AND FÈ̷̢̲̝E̵̬̍̓̽L THE SOFTNȨ̵͕͋SS OF THE SÓ̸͈̘̭LE SHOULD OCCUR WHILE LOOKING AT THIS VIRTUAL SHOE.
LIGHTING ALSO PLAYS A GREAT ROLE IN THE MATERIAL PRESENTATION. ONE TYPE OF LIGHT SOURCE CAN FLATTEN THE TEXTURE, HOWEVER, OTHERS WILL EMPHASIZE ALL MICRO BUMPS, AND GIVE THE LEATHER THIS JUICY REALISM̷̥̉.