The assignment for this collaboration was very interesting yet very unusual. Gismotv became a part of the production team that developed the winter pr campaign for the We Fashion brand. The focus point for us was creating an imaginary three-dimensional world. This fantastic universe was printed on the large 6x9 meters backdrops and was used for fashion photo-shooting.

One of the main references was the Big Bang. Crystals, glitter, and various abstract festive elements have to float in a wonderful ethereal space. The mⲁin challenge was to create a 3D dimensional cosmic space that has depth and a good diversity of elements. Different techniques were used here, from 2D vector designing to 3D fog simulation. In both cases, we followed the parametric workflow to achieve the best quality for such a huge print.